Work Experience
Senior Product Designer
Ninja Van
(2022 - 2025)
Ninja Mart - Mobile App
Research
Led and contributed to research initiatives in Vietnam and Malaysia to establish baseline insights, including foundational research, usability testing, concept validation, and user archetype development.
Collaborated with stakeholders and provided actionable insights that informed strategic decisions and drove a successful pilot launch with 50% adoption.
Product Design
Owned end-to-end user flows and delivered the overall experience for end users.
Partnered with product managers to design engaging features that supported monthly active user growth.
Conducted user testing, gathering feedback and data, and iterating designs to improve the user experience.
Worked with the graphic design team to ensure visual consistency and cohesion across UI components.
Ninja Mart Operation Web App – Order and Inventory Management
Process Improvement & Cost Reduction
Improved manual workflows and reduced operational costs by conducting user research, mapping service blueprints, and collaborating with product managers to identify opportunities.
Collaborated with stakeholders for requirements & feedback.
Worked closely with the tech team to develop feasible and optimized solutions.
Enabled self-service tools such as Pricing and Discount Management, allowing users to update directly without Excel or engineering support.
Collected feedback and iterated solutions to ensure continuous improvement and user satisfaction.
Ninja Mart - Mobile App
Research
Led and contributed to research initiatives in Vietnam and Malaysia to establish baseline insights, including foundational research, usability testing, concept validation, and user archetype development.
Collaborated with stakeholders and provided actionable insights that informed strategic decisions and drove a successful pilot launch with 50% adoption.
Product Design
Owned end-to-end user flows and delivered the overall experience for end users.
Partnered with product managers to design engaging features that supported monthly active user growth.
Conducted user testing, gathering feedback and data, and iterating designs to improve the user experience.
Worked with the graphic design team to ensure visual consistency and cohesion across UI components.
Ninja Mart Operation Web App – Order and Inventory Management
Process Improvement & Cost Reduction
Improved manual workflows and reduced operational costs by conducting user research, mapping service blueprints, and collaborating with product managers to identify opportunities.
Collaborated with stakeholders for requirements & feedback.
Worked closely with the tech team to develop feasible and optimized solutions.
Enabled self-service tools such as Pricing and Discount Management, allowing users to update directly without Excel or engineering support.
Collected feedback and iterated solutions to ensure continuous improvement and user satisfaction.
Product Designer
Ninja Van
2020 - 2022
Cross-Border Operation Web App - End-to-end Warehouse Management System – Southeast Asia & China
Researched manual workflows to identify opportunities for digitization and productivity gains.
Collaborated with stakeholders & tech team to experiment and deliver optimal digital solutions.
Developed prototypes and conducted usability testing across countries, iterating designs based on feedback prior to development.
Enabled internal teams to process larger order volumes, reduce manual effort, and scale operations efficiently, including supporting the China office in serving large shippers such as TikTok and Nike.
Ninja Van International Dashboard - Order Management Platform for B2B Customers
Redesigned the Bulk Order Creation System, increasing adoption from 5% to 90%.
Partnered with the research team to conduct user research on customer archetypes, generating insights that informed key business decisions and improved B2B offerings for China customers.
Company-wide Design System
Contributed to the development of the company-wide design system.
Created UI components and documentation, ensuring design consistency and usability.
Collaborated with developers to test and validate accurate implementation.
Other Company-wide Research
Participated in multiple research projects across products (Ninja Van app, Driver app, PUDO Points).
Conducted customer interviews, pilot testing, and feedback synthesis with Vietnamese users.
Collaborated with the Singapore research team to refine interview scripts, contact users, handle translations, and synthesize findings for cross-market initiatives.
UX Designer
Grove HR
2018 - 2019
Grove HR Web App - HR Management Platform
Collaborated with product managers to design solutions across multiple modules, including Employee Management, Attendance Management, and Intra-site features.
Standardized the HR glossary across the application, improving consistency and supporting a scalable information architecture.
Designed UI components and contributed to the design system, preparing detailed handoff documentation that ensured accurate developer implementation.
Senior 2D Graphic Artist
Gameloft
2015 - 2018
Mobile App - Game Graphic Design
Created graphic concepts and animations for mini-games developed for global brands, enhancing user engagement and brand experience.
Mobile App - Feature Works & Services Presentation app for BEYOND DIGITAL of Gameloft company
Designed customer-facing interfaces that showcased company services and featured works, improving service presentation and client engagement.
Web App - Internal Feedback Tool of Gameloft VN
Initiated and designed a UX project for an internal feedback platform that streamlined the review cycle between team leaders and subordinates.
Gained foundational UX experience, establishing the transition from graphic design to UX design.