My experience
Over 10 years, I’ve gained experience in freelancer, in-house, startup, and established companies. These diverse contexts have allowed me to build a wide range of multidisciplinary skills. My curiosity, passion for craftsmanship, and logical mindset help me create impact in the ever-changing world of UX design.
In my years of UX design, I have worked across the full user-centric design cycle, from user research to interaction design, iterating and refining solutions based on user feedback. I have on both end-user applications and internal platforms, including complex systems such as order management, warehouse operations, finance, and e-commerce. In doing so, I have collaborated extensively across teams and countries, working with stakeholders, product managers, and developers to deliver solutions that delight users, enhance productivity, and support business growth.
I also have a strong interest in design systems, and one of my aspirations is to contribute to building complex, large-scale systems that are both beautiful and functional.
Education
I studied industrial design, visual design, digital art, and later taught myself UX design. Throughout my career, I’ve worked across magazines, television, game, and now in tech companies.
This journey deepened my foundation in visual communication, while nurturing empathy and helping me discover multiple ways to connect with audiences, understanding what makes them engage.
Work
Explore my featured works here. Each case study highlights only part of the process, there’s much more behind the scenes.
Download my résumé to view my full work experiences.